The London Challenge
Service Area 7
Enhancing school image and pupil recruitment
(offered in conjunction with EL partner organisation Parlourwood)
The Offer
A number of KTS schools have improved rapidly in recent years, yet suffer from an outdated reputation in their local and wider community. This Service helps schools to market the school effectively to prospective students, parents and partners and also to effectively 'market' the opportunities they currently provide for students' independent study and parental involvement.
We work in conjunction with individual schools on a package which varies according to need, but may include:
- Identification of market and threats to market from neighbouring schools
- Identification of Unique Selling Points including business partners and BSF planning
- Identification and branding exercise for all communications and website
- review of uniform and sponsorship
- emergency site and signage issues
- Review of external marketing issues (e.g. routes to school)
- Press and communications strategy for schools
- Improved whole-school events and presentations
Making it happen
To arrange any of these services, please contact David Baker in the Education London office: 01372 363 630 david.baker@educationlondon.org.uk or use this electronic form (MS Word Doc)